Facebook Pixel Integration for Bagisto
A Comprehensive Overview
Anis Ahmad
Last Update 2 maanden geleden
Introduction
The Facebook Pixel integration package for Bagisto is a powerful tool designed to enhance your e-commerce analytics and marketing capabilities. By seamlessly connecting your Bagisto store with Facebook's tracking technology, this package enables precise monitoring of customer interactions and provides valuable data for your marketing campaigns.
Facebook Pixel is a piece of code that allows you to track visitor behavior on your website. When integrated with your Bagisto store, it provides detailed insights about how customers interact with your products and helps optimize your Facebook advertising campaigns.
PageView Tracking
- Monitors every shop page visit
- Helps understand user navigation patterns
- Provides insights into most viewed pages
Product Interaction Tracking
- ViewContent: Captures when customers view product details
- AddToWishlist: Records when products are saved to wishlists
- Perfect for retargeting campaigns and understanding product interest
Customer Journey Tracking
- CompleteRegistration: Monitors new account creations
- Lead: Tracks newsletter subscriptions
- Helps measure conversion rates from visitor to customer
Purchase Tracking
- Records successful order completions
- Captures transaction details
A quick list of tracked events
| Event | When? | Additional Data |
| PageView | When a user visits any shop page | |
| ViewContent | When users view a product details page | product_id, value |
| Purchase | When users complete an order | product_ids, quantities, and values |
| AddToWishlist | When products are added to the wishlist | product_id, value |
| CompleteRegistration | When users register for an account | |
| Lead | When users subscribe to newsletters |
Enable tracking of selective events
You may enable specific events to track - check settings in admin panel to configure them.
- Check the available tracking events in Pixel Integration Settings of "Admin panel > Configure" page.
- Enable only the activities that will help you in making better decisions.
- To work with maximum reliability, the package doesn't depend on front-end interactions. Instead, it tracks activities based on backend events.
- See the installation guide for step-by-step installation process.
- Check the debugging options for logging tracking data in browser console